Creative Sector: Visual Arts & Crafts Industry

Creative Sector: Visual Arts & Crafts Industry

Creative Sector: Visual Arts & Crafts Industry

The Visual Arts & Crafts industry brings ideas, materials, craftsmanship, and artistic expression to life through physical and visual forms. It includes the artists, makers, fabricators, photographers, curators, gallery professionals, and supporting practitioners who create, produce, present, and sell artworks, crafted goods, public installations, and market based visual products. Through sales, commissions, fabrication, retail activity, exhibitions, public art, and project based work, the industry contributes to the regional economy while strengthening artistic expression, material culture, community identity, public engagement, tourism, and regional distinctiveness.

The Segments within the Visual Arts & Crafts Industry

The Visual Arts & Crafts industry is organized into distinct segments that group related disciplines, professions, businesses, and market activities within the larger field. Each segment represents a different way visual works and crafted objects are conceived, created, produced, presented, distributed, and sold, while also showing how artistic, technical, curatorial, fabrication, and market facing roles connect across the industry. Breaking the industry into segments creates a clearer framework for understanding its structure, identifying shared needs, and examining the economic and cultural role of each area in greater detail.

NAICS Codes & Disciplines

The Visual Arts & Crafts industry is organized into distinct segments that group related disciplines, professions, businesses, and market activities within the larger field. Each segment represents a different way artworks, crafted objects, visual products, installations, and creative goods are conceived, created, produced, presented, distributed, and sold, while also showing how artistic, technical, fabrication, curatorial, and market facing roles connect across the industry. These segments include Fine Arts, Photography & Lens Based Arts, Craft & Material Based Arts, Decorative & Functional Art, Public & Environmental Art, and Galleries & Art Market Activity.

Each segment is also connected to relevant North American Industry Classification System, or NAICS, codes. NAICS is the standard system used by federal statistical agencies to classify businesses and economic activity by industry. Because Visual Arts & Crafts includes overlapping disciplines and professionals who may work through independent practice, small businesses, galleries, studios, fabrication environments, public art projects, retail channels, and contract work, no single NAICS code captures the full scope of the industry. The codes identified here provide the closest available classifications for understanding where these activities appear within existing economic data.

Breaking the industry into segments, disciplines, and corresponding NAICS classifications creates a clearer framework for understanding how Visual Arts & Crafts functions as an economic sector. It also makes it possible to identify shared and segment specific needs, examine workforce and business conditions, understand barriers related to space, production, pricing, and market access, and better assess the economic and cultural role of each area in greater detail.

Fine Arts:

  • 711510 (Independent Artists, Writers, and Performers)

Disciplinesย 

  • Painting
  • Drawing
  • Sculpture
  • Printmaking
  • Mixed Media
  • Installation Art
  • Conceptual Art
  • Public Fine Art

Photography & Lens-Based Arts:

  • 541921 (Photography Studios)
  • 711510 (Independent Artists)

Disciplinesย 

  • Interior Design
  • Interior Architecture
  • Hospitality Design
  • Retail & Commercial Design
  • Workplace Design
  • Healthcare Interior Design
  • Exhibit & Museum Design
  • Experiential / Immersive Design

Craft & Material-Based Arts:

  • 339900 (Miscellaneous Manufacturing)
  • 711510 (Independent Artists)

Disciplines

  • Ceramics & Pottery
  • Glass Arts
  • Woodworking
  • Metal Arts
  • Jewelry & Silversmithing
  • Fiber Arts
  • Textile & Surface Craft
  • Leather & Book Arts
  • Mixed Craft Fabrication

Decorative & Functional Art:

  • 339900 (Miscellaneous Manufacturing)
  • 711510 (Independent Artists)

Disciplines

  • Functional Ceramics
  • Artisan Furniture
  • Decorative Metal & Wood Objects
  • Surface & Home Dรฉcor Design
  • Wearable Art
  • Household Craft Objects
  • Artisanal Lighting Design
  • Limited Edition Design Objects

Public & Environmental Art:

  • 711510 (Independent Artists)
  • 541430 (Graphic Design Services โ€“ murals/visual communication crossover)

Disciplinesย 

  • Public Sculpture
  • Muralism
  • Environmental & Land Art
  • Interactive & Participatory Public Art
  • Integrated Public Art
  • Memorial & Monument Design
  • Placemaking Art Installations
  • Temporary & Festival Based Installations

Galleries & Art Market Activity:

  • 453920 (Art Dealers)
  • 711510 (Independent Artists)

Disciplinesย 

  • Commercial Gallery Operations
  • Curatorial Practice
  • Art Dealing & Brokerage
  • Art Consulting
  • Art Fair & Market Production
  • Artist Representation & Management
  • Art Appraisal
  • Online & Digital Art Sales Platforms
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