Creative Sector: Film & Media Industry

Creative Sector: Film & Media Industry

Creative Sector: Film & Media Industry

The Film & Media industry brings stories, ideas, information, and experiences to life through visual, audio, and digital media. It includes the directors, producers, writers, performers, designers, editors, engineers, technicians, content creators, studios, and supporting professionals who create, produce, refine, distribute, and manage film, television, streaming, digital content, animation, audio media, and related productions. Through production activity, project spending, employment, client services, licensing, distribution, and platform-based revenue, the industry contributes to the regional economy while strengthening cultural expression, representation, communication, place identity, tourism, and connection.

The Segments within the Film & Media Industry

The Film & Media industry is organized into distinct segments that group related disciplines, professions, organizations, and business activities within the larger field. Each segment represents a different way visual, audio, and digital media are developed, produced, refined, distributed, and supported, while also showing how creators, production teams, studios, technical specialists, platforms, distributors, clients, and audiences connect across the industry. Breaking the industry into segments creates a clearer framework for understanding its structure, identifying shared needs, and examining the economic and cultural role of each area in greater detail.

NAICS Codes & Disciplines

North American Industry Classification System, or NAICS, codes are standardized categories used by government agencies, researchers, and economic development organizations to classify business activity and measure employment, revenue, and industry growth. Including these codes helps connect the Film & Media industry to established economic data and provides a consistent way to understand how production, post-production, distribution, broadcasting, digital media, and related business activity appear within the broader economy.

The disciplines listed alongside each NAICS code show the range of creative, technical, production, and business practices that make up the industry. This distinction is important because a single economic classification may include several Film & Media disciplines, while some disciplines may span more than one code. Presenting both creates a clearer picture of how the industry is structured, how Film & Media work is counted, and where individual practitioners, production companies, studios, platforms, and supporting organizations fit within the larger Creative Sector.

Film Production:

  • 512110 (Motion Picture & Video Production)

Disciplinesย 

  • Directing
  • Producing
  • Screenwriting
  • Cinematography
  • Production Design
  • Art Direction & Set Decoration
  • Casting Direction
  • Assistant Direction
  • Location Management
  • Line Producing & Production Management

Television & Streaming:

  • 512110 (Production)
  • 519130 (Internet Publishing & Streaming)
  • 512120 (Distribution)

Disciplines

  • Showrunning
  • Television Directing
  • Writersโ€™ Room & Series Writing
  • Executive Producing
  • Series Producing
  • Broadcast Production Management
  • Unscripted & Reality Production
  • Studio Operations
  • Streaming Content Development

Video & Digital Content:

  • 512199 (Other Motion Picture & Video Industries)
  • 519130 (Internet Publishing & Streaming)

Disciplinesย 

  • Content Creation
  • Corporate &
  • Commercial Video Production
  • Digital Directing
  • Videography
  • Editing & Post-Production
  • Social Media Video Strategy
  • Live Streaming Production
  • Branded Content Development
  • Digital Distribution & Channel Management

Animation & Motion Media:

  • 512199 (Other Motion Picture & Video Industries)
  • 512191 (Postproduction Services)

Disciplines

2D Animation

3D Animation

Motion Graphics Design

Visual Effects (VFX)

Character Design

Storyboarding & Previsualization

Game Cinematics & Interactive Animation

Virtual Production & Real-Time Media

Animation Production Management

Audio Media:

  • 512240 (Sound Recording Industries)
  • 519130 (Internet Publishing & Streaming)

Disciplinesย 

  • Podcast Production
  • Radio Broadcasting
  • Audio Engineering
  • Sound Design
  • Voiceover Performance
  • Music Recording Production
  • Live Audio Production
  • Audio Post-Production
  • Audio Distribution & Platform Management

Post-Production & Technical Services:

  • 512191 (Postproduction Services)
  • 512199 (Other Motion Picture & Video Industries)

Disciplinesย 

  • Video Editing
  • Color Correction & Color Grading
  • Sound Editing & Mixing
  • Visual Effects (Post Context)
  • Motion Graphics Finishing
  • Audio Post Production
  • Media Encoding & Delivery
  • Studio & Equipment Rental Services
  • Data Management & Digital Asset Management (DAM)
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