Building the Pikes Peak region as an Arts Destination ...
The Cultural Office attracts regional and national attention to our local creative vibrancy, and supports initiatives that promote the Pikes Peak region as an arts destination. When we build the destination, the arts not only feed into our tourism economy, but also attract and retain creative workers.
Building the reputation as an arts destination – for tourists and for working artists – is in direct alignment with one of the goals of Arts Vision 2030, our region’s ten-year cultural plan. It states, “The arts are critical to our region’s identity and authenticity. We commit to promoting our region as an ARTS DESTINATION for both experiencing art and making art.” The cultural plan goes deeper, too, into concrete ideas and opportunities for building our arts destination – explore them here.
We encourage local creative attractions, venues, and organizations to join the membership of Visit Colorado Springs, our region’s destination marketing leader, as a partner. Partners receive amplified tourism marketing and valuable professional development and networking opportunities in the local tourism sector. Learn about joining here.
From the artistic tourist itineraries of Creative Stays, to pitching media stories about our arts community, to other ongoing long and short term efforts, the Cultural Office is committed to increasing the value of the arts in local tourism, growing our creative workforce, and strengthening this goal in new ways in the days ahead.
Empowering the Storytellers
Part of the expanded work of the cultural promotion and tourism program vertical is a concerted effort to support the storytelling of the arts community – both through local and regional reporters but also by equipping the arts community with tools to make their pitches more effective. We’ve expanded this work in 2023-24 in a few ways:
"Beyond the Pitch: Amplifying Local Creativity in Media"
This May 2023 convening focused on a deep dive into arts storytelling and connecting to the local media who help tell those stories. Around 30 media members and arts leaders gathered to encourage idea generation, share best practices, and build ongoing relationships.
Local Reporter Coffees
Claire Swinford of the Bee Vradenburg Foundation and Jonathan met with local arts reporters to build relationships, brainstorm story ideas, and discuss the arts scene overall. Many of the story suggestions focused on reporting that is “asset-based” instead of “deficit based.” This work is a potential ongoing touchstone to help secure local and regional coverage.
Jonathan “took the show on the road” several times in 2023 to discuss Peak Radar and cultural promotion, especially with groups outside of the arts community. Presentations included illustrating the impact and scope of the arts community, especially through the lens of tourism, while also highlighting how to better connect to and support the creative sector.
Media Contact List
Two opportunities to reach for in the Arts Destination section of Arts Vision 2030 include strengthening and expanding partnerships with local media and developing an inclusive and regional arts brand. Encouraging consistent and in-depth coverage of cultural events and organizations is a critical strategy to achieving both goals.
Having an up-to-date media contact list is an important tool for arts organizations and marketers. It’s grown tougher in the past few years as turnover at media outlets continues to increase.
This media contact list includes television, print, radio, podcasts, and more from the greater Colorado Springs region and beyond. Please send any corrections or additions to email@example.com.
Pictured in the header is a live concert at the Southern Colorado Juneteenth Festival, held each June in Colorado Springs, presented by OneBodyEnt. Image courtesy of OneBody.