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Arts Month Report to the Community

 

artsmonthlogoOur sincere thanks to the community for your inspiring support of the second annual Arts Month initiative! New partners and great press across the Pikes Peak region carried our call to “have one new cultural experience with friends or family during the month of October.” Our evaluation of this year’s program has revealed exciting growth and solid traction in just our first two years . For example, we saw a 20% increase in new users to PeakRadar.com during Arts Month. You can see more outcomes in the report link below. We’re learning from our findings and are already inspired about Arts Month 2016 and beyond!

Arts Month 2015 Report to the Community 

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Press and Media Coverage

Nonprofit NewsArts Month 2015 appeared in the following print publications and media outlets around the Pikes Peak region:

  • Briargate & Pine Creek Friends & Neighbors
  • Broadmoor Friends & Neighbors
  • Colorado Springs Business Journal
  • Colorado Springs Independent
  • Fort Carson Mountaineer
  • Fox21 News
  • The Gazette
  • Healthy Coloradan
  • KCME Radio
  • KCMJ Radio
  • KKTV News & KKTV Mom’s Everyday
  • KRCC Radio
  • KRDO Radio
  • Lamar Advertising (outdoor billboards)
  • Nonprofit News
  • Pikes Peak Courier
  • Schreiver Sentinel (Schreiver Air Force Base)
  • Space Observer (Peterson Air Force Base)
  • Street Media Group (bus wrapping)
  • Tri-Lakes Tribune
To read and watch press coverage, see the Arts Month in the News section of the Arts Month Toolkit at:
www.culturaloffice.org/resources/arts-month-toolkit.

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Going Social

MyArtsMonth1This year, Arts Month hit social media using #ArtsOctober. Some of the fun social strategies used by COPPeR and arts groups across the region included:

  • #ArtsOctober
  • #MyArtsMonth Selfie Contest (PeakRadar and COPPeR)
  • Countdown to Arts Month (PeakRadar and COPPeR)
  • Colorado Springs Downtown Partnership’s Public Art Selfie Contest
  • Colorado Springs Pioneers Museum Facebook post series of artwork from their archives
  • “I Buy Local Art” Facebook tagging campaign by Manitou Art Center and Colorado Springs Downtown Partnership
  • The Gold Room BOGO offer using code “COPPeR”
  • Broadmoor World Arena’s ticket discount throughout October

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Galleries of Arts Month Photos

IMG_9175 copyPassion and excitement for the arts – plus, a lot of our favorite folks – are captured in these photo albums from events produced by COPPeR during Arts Month:

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Cooperative Advertising

Co-Op Spread ExampleThanks to a great media partnership with the Colorado Springs Independent (The “Indy”), COPPeR was able to secure discounted cooperative ad rates during October to create full-page spreads for each of the “themed” weeks during Arts Month. All the revenue from these cooperative ad sales (almost $8,500) was redirected right back into other Arts Month promotions. PLUS, thanks to the Indy’s generosity, we also received–at no additional cost–the same multi-page, weekly insertions in the Colorado Springs Business Journal and three local military papers!

Thank you to incredible staff of The Indy and to our cooperative advertisers: Bee Vradenburg Foundation, Bella Art & Frame, Colorado Springs Film Commission, Colorado Springs Conservatory / The Mezzanine, Colorado Springs CVB, Colorado Springs Fine Arts Center, Colorado Springs Philharmonic, Colorado Springs Downtown Partnership, Hooked on Books, IDEA Space, Imagination Celebration, Ormao Dance Company, Pikes Peak Arts Council, Pikes Peak Poet Laureate Project, Soiree, The Tiemens Foundation, THEATREWORKS, Tin Roof Productions, UCCS Galleries of Contemporary Art (GOCA).

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Young Champion Ambassadors

This year, COPPeR partnered with the Young Champion Ambassadors program to leverage the collective time and talent of 17 high school students as an Arts Month social media “street team.” Learn more about the Young Champion Ambassadors here. Our thanks to all the participating Ambassadors, and to the organizers of this inspiring program through Colorado Springs Sister Cities International!

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“Thank You” to our Arts Month Sponsors

As Arts Month grows, it is critical that we partner with funders who are inspired by the far-reaching scope and impact of this important regional initiative. Our heartfelt gratitude to the following funders who supported Arts Month 2015:

Print

and The Anschutz Foundation

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Gold Stars 

Amid the buzz this October, a few partners and friends in the community went “above and beyond” to support the success and growth of Arts Month 2015. Our sincere appreciation goes to these folks who all deserve “gold stars” in our book!

Andrew Hershberger Creative, The Broadmoor World Arena and Pikes Peak Center, Colorado Springs CVB, Colorado Springs Downtown Partnership, Colorado Springs Fine Arts Center, The Gold Room, InnerSocial Marketing, KCME 88.7FM, The Mansion and The Mezzanine, Pikes Peak Arts Council, Pikes Peak Live! (and the 17 theater groups who participated), Terrence Smith, The Pioneers Museum, Rocky Mountain Women’s Film Institute, Sam & Kathy Guadagnoli, Linda Weise, Stargazers Theater & Event Center, and COPPeR’s wonderful Board of Directors.

Thank you, all!